Instructional Design for Non-Instructional Designers

According to Deloitte, less than 6 percent of L&D leaders believe that their teams have the necessary capabilities to provide adequate learning. 

More encouragingly — though still surprisingly low — 38 percent of L&D professionals think that their organizations are ready for the learners of the future, according to ATD Research.

It stands to reason then, that if L&D is to be tasked with overseeing training — and transforming an organization into a culture of learning — they themselves need to acquire these critical skillsets.  

Which isn’t easy, of course.

With so many employees and teams needing learning, courses need to be built and delivered with speed and accuracy, and at scale. Managers and their teams simply cannot wait one year, or even 6 months, for a course to be developed by the L&D department.

instructional design

This is driven not by human impatience but rather by the risk of skill obsolescence and the need for the company to get products out the door.

Using off-the-shelf learning, perhaps via training courses from online universities, is not the solution, as more and more companies need employees with specific skills not covered by mainstream learning outlets.

Additionally, much of the training that is needed requires knowledge of the complexities of processes and systems built in-house by the company. As such, buying seat licenses to pre-packaged courses will simply not work.

So how can the beleaguered L&D manager take on more of the instructional design responsibility, when he or she cannot take courses in instructional design?

Find resources that can automate it for you.


With findings that it takes companies at least 40 hours to create one hour of sound instruction, it becomes impossible for organizations to create learning for their employees at scale. 

When instructional designers build courses, they often use a commonly accepted model, such as ADDIE (Analysis, Design, Development, Implementation, Evaluation). In the Analysis and Design phases, instructional designers think of the goals that the training modules are attempting to meet.

Because of the need to design learning effectively, companies who are not educated — as many as 75 percent — cut corners and jump right into development, skipping the Analysis and Design phases and building learning with gut intuition, therefore creating unmeasurable learning experiences —  which is risky for any organization.

Synapse’s mission is to provide automation during the initial Analysis and Design phases so that anyone can become a proficient instructional designer, apply best practices, and work more collaboratively with their L&D teams.

A Learning Experience Design System is meant to eliminate inefficiencies and convert a very hands-on process into an automated and intelligent process, therefore enabling anyone to create effective learning more efficiently. 

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